Saturday 24 March 2012

Reaching the parts other British urban acts couldn't - why So Solid represented a watershed for British music

Despite largely not being active as a collective for some years, So Solid continues to be name checked by current artists in the ‘urban’ music scene. The collective had a profound impact on today’s thriving urban music scene that sees such acts as established fixtures in the UK pop charts. So Solid clearly left their mark on the music scene beyond UK garage and its apparent successor Grime.

So Solid’s rise to prominence was somewhat unprecedented for a British urban act not from the RnB scene that mainstream audiences typically find more palatable. Before garage, urban British genres had become a voice and representation of multicultural Britain but typically reached a glass ceiling when it came to commercial success. Jungle had flirted with the mainstream charts with hits such as M Beat and General Levy’s Incredible and Roni Size and Goldie managed to take Drum & Bass beyond the underground. Going further back, it had been a similar story for other homegrown genres. The reggae infused genre of Lovers Rock brought a sound that reflected the identity of multicultural Britain and the second generation of post-war Caribbean immigrants. Songs like Janet Kay’s Silly Games and Louisa Marks’ Caught You in a Lie were able to capture mainstream attention. Yet despite the popularity of Lovers Rock, mainstream success was relatively limited.

Conversely, early UK hip hop, which some might consider to share similarities with garage, struggled to permeate the mainstream. Indeed, garage ultimately became what early UK hip hop sought to be. After an early identity crisis of British rappers adopting faux American accents, acts such as London Posse reflected inner city British life in records like How’s Life in London. Nonetheless, early UK hip hop was unable to step out of the shadow of its American counterpart. The slick videos, the arguably more radio-friendly production and major label marketing, was regarded by many in the UK as superior to anything that could be produced closer to home.

More significantly, UK audiences found it difficult to connect with early UK hip hop. Hearing rap in a British accent sounded alien and the images of UK rappers shared too much of a resemblance with American rappers for a meaningful distinction to be made. The clothes, the demeanour and in many cases the vernacular of many artists was just too American for many to embrace. The American twang still adopted by some rappers didn’t help either. Consequently, it added credence to the notion that rap, or rap influenced genres where an ‘MC’ would be the focus, could not be successful with a British accent.

Returning to garage, the more soulful side of the genre was able to experience crossover success with records like MJ Cole’s Sincere. But the smooth vocals and production of these records were sufficiently non-threatening to ensure they could make the transition from the then popular garage rave scene to mainstream radio. Meanwhile, So Solid and other garage collectives including Heartless Crew and Pay as U Go Cartel, were experiencing a burgeoning popularity with a grittier side of MC based garage. This would soon translate into mainstream success and be championed by British youth beyond the inner city communities in which the sound was born.

So Solid, and the garage collectives that followed, reflected inner city Britain in a way that had not been done before. Their image, vernacular and diction reflected that of inner city youth and their ethnically diverse membership portrayed a Britain where class lines had become more prevalent than race in drawing up communities. Indeed, the visuals of So Solid’s debut video Oh No (Sentimental Things) celebrated the garage scene and captured inner city London at the time. Even the production of their music had a London-esque sound to it. Their Britishness was according to how they and inner city British youth had defined it.

There was also the unpolished image of So Solid that led to their credibility. Some members of the collective were more media savvy than others but overall there wasn’t anything manufactured about the collective.
Like most garage collectives of the time, So Solid’s earlier music didn’t seek the lyricism or messages present in hip hop. With few exceptions, their lyrics were superficial, often repetitive and club-friendly. But that didn’t matter to their success and if anything, it made them more accessible to mainstream audiences. Their videos also matched the quality and hype of those made by American urban acts. Videos like 21 Seconds and Ride Wid Us were as glossy as those made by the Americans but the braggadocio they displayed had something British about it. Gradually, even mainstream media wanted to know about the sprawling “crew” that was So Solid.

Again breaking away from American notions of urban music, So Solid looked to Jamaican-influenced sound systems and sound clashes as the format for their own Garage Delight club night. Led by Megaman, the collective also exuded a confidence that didn’t portray them as second-rate wannabe American rappers.

The connection So Solid was able to establish with British youth was central to their success. Inner city youth identified with them and with that endorsement, their popularity grew. Garage brought British youth their own sound but So Solid gave it a persona that they could identify with beyond music. This marked a departure from the idolising of American music that British youth could not identify with yet steadfastly championed often over British urban music.

It’s arguable that had it not been So Solid, another collective would have had the same impact had they come along at the same time. Indeed, So Solid was a product of Britain at the time and a response to British youth seeking a sound and accompanying scene of their own. Nonetheless, So Solid seemed to tick all the boxes in achieving that and their success speaks for itself. Where Heartless Crew further reflected the sound system influence on garage and Pay as U Go Cartel and other East London collectives had a grittier sound that would become the forerunner of Grime, So Solid seemed to strike the balance for success that would transcend the garage scene.

Since the garage scene’s heyday, hearing an MC with a British accent no longer sounds out of place and even a hint of an American accent from a British rapper or MC is reproached. The credibility now lies with homegrown acts and American acts are no longer placed on a pedestal above their UK peers.

Despite the controversy they faced, So Solid represented a watershed for British urban music. The garage scene as a whole was instrumental in bringing about the shift but So Solid were arguably at the helm. While they may not have been everyone’s cup of tea musically, their impact is unquestionable and they arguably helped to create the British urban music scene that exists today.
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